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Grow and Go™ Wins Tried and True Innovation Award!
The Juvenile Products Manufacturers Association (JPMA) selected our Grow and Go™ Car Seat for the 2024 Tried and True Award!
  
Turning No Zones Into Go Zones
Our Cabinet Safety Locks & Latches have earned the prestigious JPMA certification
  
Our Story
From baby’s first ride home from the hospital to the first bath in your sink and the first sleepover at the grandparents—we’re there. At every stage, we encourage fun and growth while satisfying your need to protect your child. We create reliable, easy-to-use products that help you feel prepared, seen, and supported at every milestone moment as well as in the mundane everyday moments (all baby-friendly houses need plug protectors). Safety 1st is for parents who want their children’s lives to be full of happiness, love, and firsts of all kinds. When you grew your family, you grew ours, too.